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Latest analyses


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Apple is waiting to introduce new models

Apple is waiting to introduce new models

The iconic phone producer will unveil new products at early September, and investors will be watching closely to see what CEO Tim Cook comes up with. Will the long-awaited event be a catalyst for stock growth, or will it disappoint investors, or will a possible lawsuit have an impact on performance?

New products in autumn

Apple's September launch of new products is an anticipated event, and not just among investors. YouTube viewership is reaching millions, and this year we may see the first in-person iPhone launch since 2019. After overcoming the coronavirus pandemic, we expect Apple to release four new iPhone models.

Consumers are mainly concerned about the pricing of the latest iPhone versions due to high inflation and supply chain issues. The high price and also the overall impression of the event usually affect the companies' share price growth or eventual decline, which we have seen clearly in the recent period. So for investors, the fundamental question may be whether to take advantage of the lower share price now ahead of new product launches or rather wait until September 7, the date set for Apple's conference.



Company results

Speaking of Apple's results, the giant beat Wall Street's targets for its fiscal third quarter at the end of July. We could see such a good results because of the sales of Apple smartphones and services. After the announcement of positive results, we could see a rise in the shares of about more than 3%. * Sales of iPhones were up 3%, while Mac sales were down 10% and tablet sales were also down 2%. Apple's results in the June quarter were impacted by a shortage of Macs and iPads.

Apple investigation

An investigation by the US Department of Justice could have a negative impact on the company's stock. [1] A potential lawsuit is a distinct possibility and the DoJ is in the process of preparing an antitrust case against the iPhone maker. The problem is specifically the AppStore, which is alleged to be abusing its position.

*Past performance is no guarantee of future results.

[1] Forward-looking statements are based on assumptions and current expectations, which may be inaccurate, or based on the current economic environment which is subject to change. Such statements are not guaranteeing of future performance. They involve risks and other uncertainties which are difficult to predict. Results could differ materially from those expressed or implied in any forward-looking statements.

The content of this material constitutes marketing communication and should not be considered as any type of investment advice and/or investment research and/or a solicitation for any transactions. This material was prepared for informational/educational purposes only and does not imply an obligation to perform investment transactions nor does it guarantee or predict future performance. BCM Begin Capital Markets Cy Ltd and its relevant persons including affiliates, agents, directors, or employees do not guarantee the accuracy, validity, timeliness, or completeness of any information/data provided by third parties and assume no liability for any loss arising from any investment made based on the said information/data. Past performance is no guarantee of future results.

More analyses

Profile photo of Lucia ┼Ż├írska

Chief Analyst at ProfitLevel

Lucia ┼Ż├írska

Co-founder of the Mafinn website where she educated the general public about different types of investments. As she says, investing can be clear, understandable and accessible to all, you just need to be aware of how to do it. For this reason she decided to pursue her next career into financial markets. As the chief analyst of the brokerage company ProfitLevel she focuses on this topic more deeply and specifically. At the same time she continues to write professional texts about capital markets for the print and online media, also for blogs.

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